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Fractional COO & CMO · Strategic advisory

Strategy and growth for businesses ready for what’s next.

Crescita Advisory partners with companies, teams, and founders to turn strategy into results.

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Led by Sara Sajadi, former C-suite operator in consumer brands, media, and higher education.

Crescita (KREH-shee-tah) is the Italian word for growth.

$505M

business run with full P&L ownership at McCormick

30%+

annual growth for Immaculate Baking Company

Leadership experience at

  • General Mills
  • McCormick & Company
  • Katie Couric Media
  • University of Virginia

The approach

Leaders who set the direction and do the work.

As AI reshapes how work gets done, teams are running leaner. Companies need leaders who can set the direction and carry it through. Sara Sajadi brings C-suite experience across strategy, operations, and marketing, working as a fractional executive on your leadership team or through focused advisory projects.

Crescita helps teams focus on the priorities that matter most and move faster toward growth.

  1. 01

    Critical thinking

  2. 02

    A bias for action

  3. 03

    Executional excellence

Services

Two ways to work together.

Both bring senior-level strategy and hands-on execution to your team.

Long-term

Fractional C-Suite Leadership

Sara joins your leadership team part time as a hands-on executive, owning outcomes alongside the founder or CEO. Engagements run on a consistent monthly commitment, scoped to your stage, and can combine operations and marketing leadership.

Fractional COO

An embedded leader to run operations.

  • Lead day-to-day operations, management cadences, and cross-functional priorities
  • Build and document the processes, systems, and handoffs that let the business scale
  • Set annual goals, KPIs, and operating dashboards, and lead planning and budgeting
  • Structure, hire, and develop the team, with clear roles and ownership

Fractional CMO

A senior leader to build the brand and drive growth.

  • Define brand strategy, positioning, and messaging grounded in customer insight
  • Build an annual marketing plan across digital, social, email, PR, and partnerships
  • Lead and manage the marketing team, agencies, and freelancers
  • Track performance against clear growth metrics and invest more in what works

Best for: growing companies, such as early-stage venture-backed and private equity portfolio companies.

Discuss fractional leadership
Focused

Special Projects and Ongoing Advisory Support

A three-phase process to assess the business, build the plan, and implement it. Each phase can stand on its own or build on the one before it.

  1. 01Assess the business
  2. 02Build the plan
  3. 03Put it into action

Best for: solopreneurs and entrepreneurs growing small businesses, and teams that need a focused project with a clear deliverable.

Start a project conversation

Every business is at a different stage. Book a conversation and we will scope the engagement that fits your goals, team, and timeline.

Who we serve

Built for women-led businesses.

Female-founded and female-owned businesses are starting faster and growing stronger than ever. Women leaders are also often measured by different standards and asked to clear a higher bar, whether they are raising capital, winning new clients, or earning credibility with partners.

Crescita Advisory was built with these founders and owners in mind. We bring the strategy, rigor, and executive perspective that help them clear that bar with confidence.

Who we work with

  • Women-led, female-founded, and female-owned businesses
  • Early-stage venture-backed and private equity portfolio companies
  • Solopreneurs and entrepreneurs growing small businesses
  • Small businesses and nonprofits
  • Teams that need a focused project with a clear deliverable

About

A determined improver of businesses and teams.

Sara is a C-suite strategy, operations, and marketing leader with a proven record of driving multi-million dollar growth across consumer brands, media, and higher education. She is energized by complexity and drawn to moments where the path forward is not obvious.

She brings a systemic approach to diagnosing what a business needs, improving current processes, and implementing them with executional excellence, driving meaningful outcomes with clarity, calm, and optimism.

  1. University of Virginia

    College and Graduate School of Arts & Sciences

    Senior Associate Dean and Chief Marketing Officer

    Built and led a newly integrated 14-person marketing organization, developed a new brand framework, and implemented over a dozen scalable operational processes.

  2. Katie Couric Media

    Head of Operations, Strategy, and Growth Marketing

    Chaired the Management Committee, set the company's first company-wide goals and KPIs, managed a 40-person staff, and ran the P&L for Katie's Shop, which drove 25% of total company revenue.

  3. McCormick & Company

    Director, Global Consumer Strategy

    Built the annual Board of Directors presentation for a $3.9 billion business. Earlier, owned the full P&L of the $505 million Recipe Mix business, growing it 3.1% in a flat category.

  4. General Mills

    Senior Associate Marketing Manager

    Grew Immaculate Baking Company more than 30% annually, led the most successful Yoplait launch in recent history, and moved Trix from double-digit decline to flat.

A Baltimore native based in Charlottesville, Virginia, Sara is fluent in Farsi and has traveled to more than 40 countries across six continents.

Work with Sara

Contact

Start a conversation.

Tell us where your business is headed and we will map the best way to get there together.

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